Saturday, October 8, 2011

How to strategically evoke cognitive dissonance

If you complain about Wall Street’s fat-cat greed, can you tell me what fees you’re paying on your investment funds?

If you complain about taxes, which tax-advantaged accounts do you use?

If you think that other people “waste” money on $200 jeans, $400 shoes, or $600 phones, what would you say if I told you that with a 10-minute review of your spending and a 20-minute phone call, I could show you how 20% of your discretionary spending is “wasting” money”?

Food for thought.


Learn psychology. Check out hundreds of psychology links I’ve personally annotated in my psychology bookmarks. Also, if you start thinking you know everything about psychology, read this.

What’s the best $20 you’ve ever spent? I partnered with my friends at AARP’s new website, Lifetuner, to launch a contest about this very question: “What’s the best $20 you’ve ever spent?” The winner gets an iPad. I’m the judge, so make it good. Here’s the link (ends November 3rd): What’s the best $20 you’ve ever spent?


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